Big Data’s Big Step: Analytics Takes Center Stage for Marketers in 2014

Find out how the implementation of Big Data is evolving in this report. We have gathered insights on marketers’ goals, challenges, progress and actions when it comes to the question of “What to do with Big Data?” Infogroup Targeting Solutions (ITS) surveyed almost 400 top marketers during DMA 2013 and compiled insights on the following trends for 2014:
  • Attitudes toward the role of big data
  • Plans for big data spending and hiring
  • Level of investment in big data and expected ROI
  • The biggest priorities and obstacles
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