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Big Data's Big Payday:Marketers Approach ROI Tipping Point in 2015

It’s exciting to watch data’s role in the marketing industry continue to evolve as brands maintain their pace of investment in new solutions and ramp up the sophistication of their personalized multichannel campaigns.

For the past three years, Infogroup has conducted an on-site survey at the DMA Annual Conference & Exhibition to measure the progress of data-driven marketing and to identify the top challenges brands face. The surveys have shown a clear pattern of progress, with each year’s findings demonstrating marketers’ ability to build on the improvements they made in the previous 12 months.

And this year was no different. In 2015, more than half of all marketers expect to see a positive return on their data-related investments for the first time–a milestone certainly worth celebrating after years of hard work.

This year’s annual DMA study includes important findings for marketers in 2015.

• Plans for data spending and expected timelines for ROI
• Data management best practices that lead to returns
• Campaign execution best practices
• The biggest data-related marketing challenges