Direct Mail

The unsung hero of your marketing toolkit

Why you should incorporate direct mail into your marketing strategy now:

Direct mail is often an afterthought in a marketer’s advertising strategy. However, direct mail has a strong influence on purchasing decisions. Infogroup’s latest consumer research found that 58% of consumers are regularly reading direct mail, and a hefty 40% would consider making a purchase.

Download Infogroup’s “The Surprising Strength of Direct Mail Marketing” report to learn more about:

  • Which demographics are most likely to read direct mail
  • How ROI and response rates compare to other channels
  • What elements make promotional mail eye-catching