According to a National Today survey, 96% of Americans enjoy donuts.1 National Donut Day, celebrated on the first Friday in June, originated in the U.S. in 1938. The day was created by The Salvation Army to honor the members who had served donuts to soldiers on the front lines in France during World War I. Given the storied history of donuts, combined with its convenience and sweet taste, it’s not a surprise that the average American eats 31 donuts a year.2
To celebrate National Donut Day, Infogroup utilized it’s verified database for more than 15 million records to determine the top U.S. cities for donuts. This study compiled information on donut retailers and manufacturers in Metropolitan Statistical Areas (MSAs). To get a definition of an MSA, we turned to the U.S. Census Bureau, which defines a MSA as a Core Based Statistical Area associated with at least one urban cluster that has a population of at least 50,000. This Metropolitan Statistical Area comprises the Central County or counties containing the core, plus adjacent outlying counties having a high degree of social and economic integration with the urban core.
The specific MSAs we looked at for this study had a population of 500,000 or more. We ranked the cities by their concentration of donut-related businesses per 10,000 residents.
At first glance, it can come as a surprise that the top U.S. cities for donuts are all concentrated in the Northeast. However, this makes sense when you consider the origins of the donut in America. Donuts were originally brought to New York by Dutch settlers. In the Netherlands, donuts, known as oly koeks, did not have a ring shape. American Hanson Gregory claims to have invented the donut’s ring shape. Gregory was frustrated with the raw centers that frequently occurred in donuts, as the outside of a donut cooks much quicker than the inside. Gregory punched a hole through the center of the donut and the oly koek became the ring-shaped confection we recognize today.
Southern donut lovers are also in luck. Outside of the Northeast, Oklahoma and Texas are great states for donuts. Infogroup’s data ranked Texas cities, Dallas and Houston, as the top 14th and 17th cities for donuts, respectively. Tulsa, OK is the 15th best city for donuts in the U.S.
“Our database is able to provide key insights for both marketers and business owners looking to expand or penetrate new markets,” said Rohit Chowdhury, chief data officer of Infogroup. “For instance, marketers can use this data to personalize messaging to locals. This data can also assist business owners and entrepreneurs looking to open new locations looking to target a similar market.”
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company's data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 300 million individuals and 15 million businesses. For more information, visit www.infogroup.com.